The Influence of Social Norms and Entrepreneurship Knowledge on Entrepreneurship Intention: The Mediating Role of Personal Attitude
Authors: Khurram Shahnawaz Rana, Dr. Ghulam Abid, Dr. Muhammad Ahmad
We examine the influence of social norms and entrepreneurship knowledge on entrepreneurship intention while studying the mediating role of personal attitude in the light of the theory of planned behaviour. The study has a sample of 194 information technology professionals from various companies in Lahore, Pakistan. This paper introduces entrepreneurship knowledge and social norms to study the impact of personal attitude on entrepreneurship intention. SPSS version 24 and Process Macro was used to analyse the responses. The results showed that personal attitude has positive and significant influence on entrepreneurship intention when controlling for social norms while social norms have a positive and significant effect on entrepreneurship intention while controlling for personal attitude. These findings contribute to the knowledge of entrepreneurship intention specially for IT professionals and incorporates the effect of personal attitude to study the relationship.